Web 2.0


A few weeks ago, the Spore creature creation software and sharing platform (by Electronic Arts) became all the rage. It allowed anyone to download the application, customize their monster, and upload and share the creation with the world.

Creative users came up with lots of funky little Pixar-esque creatures. Some were cute. Some were scary. And then… some were obscene.

Spore User Generated Content Turns Dirty

The following two blog / article posts details some of the humorous side of the dirty Spore creatures:

  1. NSFW: A Beginners Guide To Sporn at Rock, Paper, Shotgun
  2. NSFW: Horny Gamers Upload ‘Sporn’ To YouTube at Wired

While incredibly amusing, things like this are definitely a concern when you release a campaign or program of this nature into the wild. User generated content can create some spectacular discussions and collections of knowledge, but it can also go places that were never anticipated.

As user generated content initiatives continue to grow, it will be interesting to see how much moderation and policing needs to continue to happen in order to foster the creator’s intended atmosphere… and what this type of UGC censorship leaves in its wake (whether it makes these UGC worlds better or stifles them).

Whatever happens… Spore porn is pretty funny.

Mentos launched a viral campaign last month that is pretty cute.

It uses flash as the delivery system and combines some nice video sequences, 3D animations, and an interactive Mortal Kombat-esque kiss battle game to get the job done.

I thought the video was well done even if the game was a bit silly (pleasure bars instead of health bars, for instance).

Definitely worth a look since good viral attempts are few and far between.

See if you have what it takes to master the Mentos Kiss Fight.

I happened to read a short article on Marketing Pilgrim that hit on one of the main failings that we can have as online marketers (in this particular case, it pertains to usage of Social Media sites).

There are a lot of different ways to approach social media marketing. Still it seems many marketers are unwilling to engage with social media services while desiring the benefits the media represents.

Too often, we try to reap all of the benefits of a service without really using the service properly. Social media sites thrive off of community and sharing, not just showing up when you write a new blog post that you want to try and linkbait.

In the case of this blog, I too am guilty. I add my content to social media sites, but I don’t really participate at the level that is intended (and that would be most beneficial). If I were to actually become a larger part of the [insert social media network name here] community, it would add more relevancy and meaning to the content that I add myself.

The sad (and funny) part is that I think we all know that this is true. We’re just always too invested in the here-and-now of a project or site to always realize that the long term benefits of proper usage almost always outweigh the short term attempts at using a service.

I am going to work on my longer term community building skills on social media sites and I urge you to also. It will be much more helpful to you in the long run than just posting a Digg of your own content!

One of the great features of the WordPress blogging platform is its extendability through the use of easy-to-install plugins.

The top plugins for me are ones that help build community, improve usability, and help augment the marketing aspect of the site.

Web 2.0

  1. Sociable - Allows you to add social bookmarking buttons like Digg, Reddit, Del.icio.us to the end of each post. Completely configurable for which sites are listed and look and feel.
  2. Subscribe to Comments - Allows users to subscribe to specific comment feeds and notifies them via email of any additional comments on that particular post. Great way for users to stay involved in posts that are important or meaningful to them.
  3. WP-Email - Allows users to email a post to a friend or colleague and help spread your content to new sets of eyeballs.

Navigation & Usability

  1. Related Posts - Displays a list of related content (based on wordpress tags) for the current post. Helps users to find other content that might be relevant to them as well as improving the spiderability of your sites deeper links.
  2. Get Recent Comments - Displays a list of the most recent comments that have been posted on your blog. Great for building community around your users.
  3. WP-Print - Provides an easy way for users to print out a particular post from your blog by stripping the site layout and styling from the post.

Web Metrics

  1. Popularity Contest - Tracks your most popular content so you can manage which parts of your site are most visited (or referenced most externally). Also allows for you to display a list of the top content on your site to help users find your top content.
  2. Google Analytics for WordPress - Builds your Google Analytics tracking details into the framework of your site. This allows for advanced tagging and also makes sure that your content is being tracked, no matter which theme you are using at any given point in time.

Search Engine

  1. All in One SEO Pack - Improves your site and post search engine optimization by giving you complete control over what is displayed in your title tags, meta tags, and the like. You can customize as much as you want or just let it do its own thing and build in these items based on your post’s content.
  2. Google XML SiteMaps - Automatically generates and updates your Google Sitemap as new content is created.

Bonus

  1. Database Backup - Automatically backs up your database content for that rainy day when your database gets corrupt or you lose your data. Can be configured to automatically email an archive of your database or copy it to a specific location on your web host. Highly recommended.
NotchUp Logo

Apparently, I missed the memo that a new website called NotchUp was launching. It has a unique (and what will probably prove to be flawed) business model whereby interviewers pay prospective interviewees to attend an interview session.

NotchUp is 100% free and takes less than five minutes to join. To get started, simply register, create a profile (which is similar to an online resume), and set an interview price. Your interview price is the price at which you’ll talk to prospective employers. Once you’ve created your profile, companies will search it and make you paid offers to interview if you have the skills and experience they’re looking for. Accept the offers you’re interested in, go to the interviews, and we’ll collect the money and transfer it to you.

This is especially relevant to me because I am currently in the job market and actively interviewing for a full time position!

From what I can tell, the site is currently in its beta release. I registered, was accepted 2 business days later, and created my profile (and set my interview price) yesterday. So far, I have no hits on my profile or offers, but it has only been a day. Unfortunately, I remain skeptical about the system as a whole since I don’t really believe in the business model. Likewise, in my searching of the blogosphere and ‘net, I have not been able to find an account of someone actually getting an offer, taking an interview, and getting paid.

NotchUp Positives

  • Innovative Idea — The creative model is what separates the site from run-of-the-mill job boards. Innovation is always a good thing, even if it doesn’t pan out… Plus, you just never know!
  • Tapping Into Hard-to-Reach Job Pool — Hiring Personnel can tap into the fabled pool of “Great Fit But Currently Employed” talent. This is by far the biggest selling point and a core concept of the model — recruiters being able to easily target people that are happy where they are currently working, but might still be responsive to a great offer from a great company

NotchUp Negatives

  • Gaming the System &mdash One of the biggest problems is that it seems easy to game the system, bolster a resume, lie that you are actually interested in a new position, and then get paid. The concept of a “professional interviewer” is amusing, but probably not too far from the truth. If money is involved, there will always be people that will work the system to their gain. The feedback system might help this, but I doubt it will dissuade people that are serious about beating the system.
  • Flawed Thinking — Another flaw in my mind is in the willingness for major companies to pay potential interviewees for their time, when, in fact, it is much more likely that an interviewee would pay for the opportunity to interview with a great company. There just seems to be something backwards about the idea, no matter what math they provide to justify the reasoning behind the payments.
  • Layout & Design = Less than Original — The site’s layout, design, and style is very similar to the previous incarnation of the LinkedIn website. I’d like to see them build their own identity instead of borrowing from other job related sites.

NotchUp Screen Captures

NotchUp Profile NotchUp Referral Program NotchUp Feedback

Conclusion

For now, the jury remains out. If nothing else, it is an interesting concept and I’d be curious to see some stories of success or failure!

I’ll be sure to update this post if/when I am offered an interview through the NotchUp site.

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