The new “Say Yellow to the Future” campaign represents a natural evolution of Yellowbook’s brand and its goal to help local business remain visible and accessible in an e-commerce society.
After reading the excerpt above from a Yellowbook press release, I did some searching and stumbled upon the Say Yellow to the Future Yellowbook TV Commercials on YouTube.
The commercials were well made and hit on topics that I think the average viewer could identify with. They were clean, concise, and effective in illustrating how Yellowbook could hypothetically help bring a solution to your life’s immediate problems in a non-cheesy way — all with the touch of your finger(s). (BTW - I’m looking forward to the holographic yellowbook display as well, that’s even more convenient than using a search engine!)
From an interactive marketing perspective, these are the types of videos that I value (clever idea, looks good, topics that are easy to relate to).
Unfortunately, most sites do not employ video in this manner and, instead, throw together the flashiest, loudest, longest, and most over-the-top video possible. I know it can be a tough balancing act for creative teams, but in this day and age, I hope serious consumers value substance and quality over that flash and overhype. If they do, I think they will enjoy these Yellowbook commercials and respect the product and message behind them.
If you get a chance, check them out… and then pre-order your holographic, IPTV, Star Trek touchscreen display! 
