I happened to read a short article on Marketing Pilgrim that hit on one of the main failings that we can have as online marketers (in this particular case, it pertains to usage of Social Media sites).

There are a lot of different ways to approach social media marketing. Still it seems many marketers are unwilling to engage with social media services while desiring the benefits the media represents.

Too often, we try to reap all of the benefits of a service without really using the service properly. Social media sites thrive off of community and sharing, not just showing up when you write a new blog post that you want to try and linkbait.

In the case of this blog, I too am guilty. I add my content to social media sites, but I don’t really participate at the level that is intended (and that would be most beneficial). If I were to actually become a larger part of the [insert social media network name here] community, it would add more relevancy and meaning to the content that I add myself.

The sad (and funny) part is that I think we all know that this is true. We’re just always too invested in the here-and-now of a project or site to always realize that the long term benefits of proper usage almost always outweigh the short term attempts at using a service.

I am going to work on my longer term community building skills on social media sites and I urge you to also. It will be much more helpful to you in the long run than just posting a Digg of your own content!

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One of the great features of the WordPress blogging platform is its extendability through the use of easy-to-install plugins.

The top plugins for me are ones that help build community, improve usability, and help augment the marketing aspect of the site.

Web 2.0

  1. Sociable - Allows you to add social bookmarking buttons like Digg, Reddit, Del.icio.us to the end of each post. Completely configurable for which sites are listed and look and feel.
  2. Subscribe to Comments - Allows users to subscribe to specific comment feeds and notifies them via email of any additional comments on that particular post. Great way for users to stay involved in posts that are important or meaningful to them.
  3. WP-Email - Allows users to email a post to a friend or colleague and help spread your content to new sets of eyeballs.

Navigation & Usability

  1. Related Posts - Displays a list of related content (based on wordpress tags) for the current post. Helps users to find other content that might be relevant to them as well as improving the spiderability of your sites deeper links.
  2. Get Recent Comments - Displays a list of the most recent comments that have been posted on your blog. Great for building community around your users.
  3. WP-Print - Provides an easy way for users to print out a particular post from your blog by stripping the site layout and styling from the post.

Web Metrics

  1. Popularity Contest - Tracks your most popular content so you can manage which parts of your site are most visited (or referenced most externally). Also allows for you to display a list of the top content on your site to help users find your top content.
  2. Google Analytics for WordPress - Builds your Google Analytics tracking details into the framework of your site. This allows for advanced tagging and also makes sure that your content is being tracked, no matter which theme you are using at any given point in time.

Search Engine

  1. All in One SEO Pack - Improves your site and post search engine optimization by giving you complete control over what is displayed in your title tags, meta tags, and the like. You can customize as much as you want or just let it do its own thing and build in these items based on your post’s content.
  2. Google XML SiteMaps - Automatically generates and updates your Google Sitemap as new content is created.

Bonus

  1. Database Backup - Automatically backs up your database content for that rainy day when your database gets corrupt or you lose your data. Can be configured to automatically email an archive of your database or copy it to a specific location on your web host. Highly recommended.
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NotchUp Logo

Apparently, I missed the memo that a new website called NotchUp was launching. It has a unique (and what will probably prove to be flawed) business model whereby interviewers pay prospective interviewees to attend an interview session.

NotchUp is 100% free and takes less than five minutes to join. To get started, simply register, create a profile (which is similar to an online resume), and set an interview price. Your interview price is the price at which you’ll talk to prospective employers. Once you’ve created your profile, companies will search it and make you paid offers to interview if you have the skills and experience they’re looking for. Accept the offers you’re interested in, go to the interviews, and we’ll collect the money and transfer it to you.

This is especially relevant to me because I am currently in the job market and actively interviewing for a full time position!

From what I can tell, the site is currently in its beta release. I registered, was accepted 2 business days later, and created my profile (and set my interview price) yesterday. So far, I have no hits on my profile or offers, but it has only been a day. Unfortunately, I remain skeptical about the system as a whole since I don’t really believe in the business model. Likewise, in my searching of the blogosphere and ‘net, I have not been able to find an account of someone actually getting an offer, taking an interview, and getting paid.

NotchUp Positives

  • Innovative Idea — The creative model is what separates the site from run-of-the-mill job boards. Innovation is always a good thing, even if it doesn’t pan out… Plus, you just never know!
  • Tapping Into Hard-to-Reach Job Pool — Hiring Personnel can tap into the fabled pool of “Great Fit But Currently Employed” talent. This is by far the biggest selling point and a core concept of the model — recruiters being able to easily target people that are happy where they are currently working, but might still be responsive to a great offer from a great company

NotchUp Negatives

  • Gaming the System &mdash One of the biggest problems is that it seems easy to game the system, bolster a resume, lie that you are actually interested in a new position, and then get paid. The concept of a “professional interviewer” is amusing, but probably not too far from the truth. If money is involved, there will always be people that will work the system to their gain. The feedback system might help this, but I doubt it will dissuade people that are serious about beating the system.
  • Flawed Thinking — Another flaw in my mind is in the willingness for major companies to pay potential interviewees for their time, when, in fact, it is much more likely that an interviewee would pay for the opportunity to interview with a great company. There just seems to be something backwards about the idea, no matter what math they provide to justify the reasoning behind the payments.
  • Layout & Design = Less than Original — The site’s layout, design, and style is very similar to the previous incarnation of the LinkedIn website. I’d like to see them build their own identity instead of borrowing from other job related sites.

NotchUp Screen Captures

NotchUp Profile NotchUp Referral Program NotchUp Feedback

Conclusion

For now, the jury remains out. If nothing else, it is an interesting concept and I’d be curious to see some stories of success or failure!

I’ll be sure to update this post if/when I am offered an interview through the NotchUp site.

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Searching for a new position can be hard work! Since I have been in the market recently, myself, I have compiled a list of online sites that I have found useful in my search for a new interactive marketing position. Try employing some of these sites or tactics in addition to any offline job hunting that you may do.

The Basics

  1. Monster - http://www.monster.com
  2. Career Builder - http://www.careerbuilder.com
    • Shows distance to job from location you have chosen which can be pretty helpful!
  3. Hot Jobs - http://www.hotjobs.com
    • Posting date doesn’t always seem accurate for listings

Register for these sites and build an online profile. You’ll want to import a copy of your most recent resume and provide all of the additional profile details (location, salary requirements, etc).

Your online profile serves two main purposes:

  • Provides a quick and easy way to apply to postings that you are interested in
  • Enables recruitment firms to find you for positions that they are filling related to your profile

Specialized Resources

  1. Cyber Coders - http://www.cybercoders.com
    • I consider this site to be more specialized, however they do offer a full range of job listings.
    • I have had good success finding very relevant listings for the interactive space on this site
    • Hard to search on (if you are feeling crafty, you can add query string variables to URL to help)
      • Set a Keyword -sterm=internet
      • Set Your State - state=NY
      • Set Your City - city=new+york
      • Set Your Search Radius - radius=40
  2. Search Engine Marketing Professional Organization - http://www.sempo.org
    • Highly competitive listings for jobs in the Search Engine Marketing field

Extended Resources

  1. Craigslist - http://www.craigslist.org
    • Select the craigslist location most relevant for your search. Then look for the “Jobs” section and start searching. You can view postings by job type or run more advanced searches.
    • I stumbled across one of my favorite positions / jobs / companies through a posting on craigslist!
  2. Your State Website - http://www.nj.com/jobs
    • Most state websites have a job section where you will be able to search through openings from newspapers or online postings for your area
    • Your mileage may vary with how effective your state’s search options are, but it is still worth a look

Recruiters

  1. The Creative Group - http://www.creativegroup.com
    • A recruitment firm that is focused on interactive and creative jobs.
    • They offer recruitment specialists for contract, contract to hire, and full time placement.
    • They have very relevant listings and the staff members I have worked with in the NJ/NY area have been very friendly and effective
  2. Search for Other Recruiters in Your Area
    • Finding a good recruiter or recruitment firm is often a chore. If you can find the right one, however, they are a very good resource for finding your next position
  3. Recruiters Will Contact You
    • If you make your resume and profile public on the major job boards, recruiters will search through your information for specific keywords relevant to positions they are filling and contact you
    • Many of the recruiters will be trying to fill a position that isn’t really related to what you are looking for. You’ll need to weed through the good, the bad, and the ugly here

Networking

  1. Linked In - http://www.linkedin.com
    • This is the #1 professional networking site. It is extremely easy to use and a valuable resource for keeping in contact with past and present colleagues
    • Make sure you fill in all of your profile information and then start looking for your professional contacts and building your network. To build your network, you can search by past positions, names, or send invitations invitations to specific email addresses
    • You can also search for open jobs that have been posted by people inside or outside your network of colleagues and contacts

New and Unproven

  1. Notch Up - http://www.notchup.com
    • An interesting new idea that hopes to bring companies and job searches together. The twist here is that the companies pay the interviewer for a chance to interview them.
    • I just stumbled upon this site on Friday, so I have not been approved for it yet. However, it seems like an interest idea and the more resources that you have to rely on, the better!

Other Tips

  • Update Your Online Resume Often - The recency of date is a key search factor for recruiters doing searches
  • Optimize Keywords in Your Resume - Make sure that you include keywords specific to the positions that you are looking for. If you don’t have the proper keywords, your resume may never be found by recruiters trying to fill a position that is a fit for you.
  • Set up Job Alerts - You can create automated job alerts that inform you of new positions in your area for a specific set of keywords
  • Research Salary Information - Use http://www.salary.com to research the market value of your current and future position so you know what to expect
  • Create a Resume Website - You can also create a website that contains your resume or portfolio information. This provides an easy way to send it to someone via URL and could eventually lead to hiring personnel finding YOU and contacting you!

It can be a battle, but if you take advantage of all of the resources available to you, you are definitely improving the odds of finding the right position and being in contact with the right people.

Good luck in your search!

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Earlier today, Apple announced its big plans for the iPhone which include an Over the Air (OTA) Application Store and full on Enterprise support.

Since Apple has already quickly grabbed 28% of the smart phone market (compared to 41% for Research in Motion’s Blackberry line), it seems that the upcoming 2.0 enhancements will allow the iPhone to vault into the #1 spot in the mobile smart phone arena.

Honestly, this is the day that I have been waiting for since I purchased my iPhone. Sure, the roll out is “a few months” away, but the details have been released and the SDK is available for download. This is a great day for iPhone owners and a scary day for RIM (stocks down $2.75 for the day currently. Related? You tell me!).

If nothing else, iPhone 2.0 will empower current owners with an impressive array of applications and give the ability for business / enterprise support. But, in reality, it will also launch the smart phone industry into bigger and better places and RIM (and other competitors) will be forced to be more innovative as well. A win-win situation!

The iPhone SDK will lead to:

  • Mobile Games
  • Powerful applications (AIM, IRC, Money Management… the sky is the limit!)
  • Easy Updates through the App Download Store

The iPhone Enterprise enhancement promise support for the following:

  • Push email
  • Push contacts
  • Push calendar
  • Global Address List
  • Certificates and Identities
  • WPA2/802.1x
  • Enforced security policies
  • More VPN protocols
  • Device configuration
  • Remote wipe
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