Life


Today marks the beginning of the third week in my new position at Ignite Health. (I’ll blame the inactivity of this site on that!)

I am quickly becoming entrenched in the SEO side of our business and will be slowly getting involved in the PPC/Paid Search side.

Even though I am sure the floodgates are going to spring open shortly, I am glad to finally be part of a team that loves the interactive space and I look forward to making new friends and building something new!

More to come as I continue to explore the world that exists outside of my “comfort zone.”

Searching for a new position can be hard work! Since I have been in the market recently, myself, I have compiled a list of online sites that I have found useful in my search for a new interactive marketing position. Try employing some of these sites or tactics in addition to any offline job hunting that you may do.

The Basics

  1. Monster - http://www.monster.com
  2. Career Builder - http://www.careerbuilder.com
    • Shows distance to job from location you have chosen which can be pretty helpful!
  3. Hot Jobs - http://www.hotjobs.com
    • Posting date doesn’t always seem accurate for listings

Register for these sites and build an online profile. You’ll want to import a copy of your most recent resume and provide all of the additional profile details (location, salary requirements, etc).

Your online profile serves two main purposes:

  • Provides a quick and easy way to apply to postings that you are interested in
  • Enables recruitment firms to find you for positions that they are filling related to your profile

Specialized Resources

  1. Cyber Coders - http://www.cybercoders.com
    • I consider this site to be more specialized, however they do offer a full range of job listings.
    • I have had good success finding very relevant listings for the interactive space on this site
    • Hard to search on (if you are feeling crafty, you can add query string variables to URL to help)
      • Set a Keyword -sterm=internet
      • Set Your State - state=NY
      • Set Your City - city=new+york
      • Set Your Search Radius - radius=40
  2. Search Engine Marketing Professional Organization - http://www.sempo.org
    • Highly competitive listings for jobs in the Search Engine Marketing field

Extended Resources

  1. Craigslist - http://www.craigslist.org
    • Select the craigslist location most relevant for your search. Then look for the “Jobs” section and start searching. You can view postings by job type or run more advanced searches.
    • I stumbled across one of my favorite positions / jobs / companies through a posting on craigslist!
  2. Your State Website - http://www.nj.com/jobs
    • Most state websites have a job section where you will be able to search through openings from newspapers or online postings for your area
    • Your mileage may vary with how effective your state’s search options are, but it is still worth a look

Recruiters

  1. The Creative Group - http://www.creativegroup.com
    • A recruitment firm that is focused on interactive and creative jobs.
    • They offer recruitment specialists for contract, contract to hire, and full time placement.
    • They have very relevant listings and the staff members I have worked with in the NJ/NY area have been very friendly and effective
  2. Search for Other Recruiters in Your Area
    • Finding a good recruiter or recruitment firm is often a chore. If you can find the right one, however, they are a very good resource for finding your next position
  3. Recruiters Will Contact You
    • If you make your resume and profile public on the major job boards, recruiters will search through your information for specific keywords relevant to positions they are filling and contact you
    • Many of the recruiters will be trying to fill a position that isn’t really related to what you are looking for. You’ll need to weed through the good, the bad, and the ugly here

Networking

  1. Linked In - http://www.linkedin.com
    • This is the #1 professional networking site. It is extremely easy to use and a valuable resource for keeping in contact with past and present colleagues
    • Make sure you fill in all of your profile information and then start looking for your professional contacts and building your network. To build your network, you can search by past positions, names, or send invitations invitations to specific email addresses
    • You can also search for open jobs that have been posted by people inside or outside your network of colleagues and contacts

New and Unproven

  1. Notch Up - http://www.notchup.com
    • An interesting new idea that hopes to bring companies and job searches together. The twist here is that the companies pay the interviewer for a chance to interview them.
    • I just stumbled upon this site on Friday, so I have not been approved for it yet. However, it seems like an interest idea and the more resources that you have to rely on, the better!

Other Tips

  • Update Your Online Resume Often - The recency of date is a key search factor for recruiters doing searches
  • Optimize Keywords in Your Resume - Make sure that you include keywords specific to the positions that you are looking for. If you don’t have the proper keywords, your resume may never be found by recruiters trying to fill a position that is a fit for you.
  • Set up Job Alerts - You can create automated job alerts that inform you of new positions in your area for a specific set of keywords
  • Research Salary Information - Use http://www.salary.com to research the market value of your current and future position so you know what to expect
  • Create a Resume Website - You can also create a website that contains your resume or portfolio information. This provides an easy way to send it to someone via URL and could eventually lead to hiring personnel finding YOU and contacting you!

It can be a battle, but if you take advantage of all of the resources available to you, you are definitely improving the odds of finding the right position and being in contact with the right people.

Good luck in your search!

Background
I was laid off from my full time position as Internet Marketing Manager at MKTG Services towards the end of last year. Fortunately, I was able to jump right back into the saddle as I quickly hooked up with a past colleague and began working on a freelance / consulting basis with them.

In some ways, I have enjoyed the freedom of being unencumbered by a full time position. It is easy to become accustomed to setting your own hours and own pay rate. However, I have come to learn that being self employed can also be more stressful and more ‘work’ than a full time position, also.

Here is a quick list and breakdown of my own personal pros and cons of this lifestyle and work environment:

Pros of Self Employment

  • Setting Your Own Schedule — You have a great amount of control over your schedule and your availability. As long as you meet your deadlines, you can do your work during any period that works best for you (early morning, late night, in between episodes of Law & Order on A&E).
  • Higher Hourly Rates &mdash Since you are not receiving the package of benefits a full time job would provide for you, you should generally be able to command a much higher hourly rate for compensation purposes. Some general rules of thumb that I have read suggest taking the yearly salary that you would be paid for a full time position, divide by 2,000, and then multiply that by 30-40% as a starting point for your hourly charges. Depending on the market, your skills, and your clients, you can well charge more (or sometimes less). Do your research and don’t cut yourself short.
  • Control Over Clients / Projects That You Work On — Since you are in charge (usually), you can choose the projects and clients that are best for you. This could be tough when you are first starting out and trying to build your client base, but you still have the final choice on whether to take on a specific project/client.
  • Managing Your Own Comfort Level — You can overwork (or underwork) yourself if you so choose. Just because a normal business day has 8 hours in it, this doesn’t mean you are constrained to that schedule. You can work and bill for however much time per day you (and your clients) are comfortable with.

Cons of Self Employment

  • Less Stability — Until you build your client base, you will likely see an instability and fluctuation in the amount of hours that you are working per week. After you have built your client base, it is still possible that you lose a big client and have an increase in instability during certain periods.
  • No Benefits — This is a big one. You don’t receive health insurance, paid time off, paid holidays, profit sharing, bonuses, 401k plans, or any of those other perks that come with a full time position. This is why you need to build the cost of these benefits into your hourly rate. You need to be able to charge a rate that will allow you to cover your expenses for these benefits and still make a profit.
  • Self Employment Tax — Being self employed means that you actually pay an additional 7.65% during tax time for your Social Security and Medicare withholdings. If you are employed in a full time position, you pay 7.65% and the company covers the other 7.65% of these withholdings. This is another piece of the ‘expense’ puzzle that your hourly rate needs to cover.
  • Taxes Are More Annoying — In general, the whole tax process is slightly more annoying.
    • 1099-MISC — You will receive 1099-MISC tax documents from all of your clients (if you earned over $600 with them) that document your earnings. In my case, I did not receive them until I requested them from my clients.
    • Business Expenses — It is possible to lower your tax burden if you had expenses related to your business. This requires solid record keeping and itemization for all of these expenses. It’s just another piece of the puzzle that adds to the complexity and annoyance of the whole process.
    • Record Keeping — You don’t have an accounting or human resources department at your disposal, so you need to be the keeper of all the records.
    • Federal and State Taxes — It is likely that you will not have any tax withholdings from your pay checks. This means that at tax time, you will have to pay all of those taxes that would normally be deducted from your full time check. You will need to plan for this and not let this take you by surprise when the time comes to pay the government (Setting up a specific bank account to hold your tax withholdings would be a wise step.) The following year, you may be able to pay Estimated Taxes throughout the year to make this easier. When tax season comes, you will have to remedy your Estimated Tax payments with your actual earnings and see where you end up. Good times!
  • Always Selling Your Services — Since you live and die by your clients and your projects, you need to put on your salesperson hat and always be looking for ways to expand your business with a current client or find new business with other clients. The whole constant selling and constant battle for new business was definitely a piece that I did not enjoy dealing with!
  • No Safety Net — If you don’t work, you don’t get paid. If your computer breaks, you have to buy a new. There is nothing to fall back on here. You either land clients and find new projects or you are going to be in trouble. In a full time position, there is a whole support structure built around you.

Verdict
All in all, I have enjoyed my experiences and the inherent flexibility of being self employed. I have also come to learn more about myself during this period and have reached the ultimate conclusion that this is not the right place for me to be at this point in my career.

Farther down the road, with a much larger network of colleagues and contacts in hand, perhaps there would be reason to revisit the freedom and stress of being self employed. For now, I am eager to return to the full time workforce and become involved with a company that embraces online marketing and fosters an atmosphere that is team driven and enjoyable.

amexrefund.jpg

In an extremely interesting case of good will, American Express has refunded part of the difference to early iPhone adopters. In my personal case, this credit was for $214.00, or $107.00 per iPhone purchased. Couple this with the $100 iPhone Apple store credit and it is basically like my early adopting self got the iPhone at release AND paid the new lower price. Well, more or less anyway.

What is even more interesting is that AMEX customer service reps explained that the Buyer Purchase Protection didn’t really apply to the iPhone purchases, but that they were considering making a special allowance for its cardholders.

The end result? I’m $214.00 richer than I was a few weeks ago. And, I’m sure as hell going to use my American Express card more often because of this good will and their ungodly awesome customer service. Their service always goes above and beyond and I’m pretty sure they would take a bullet that was meant for me, in order to keep me happy and keep me spending on their lines of credit.

All in all, a great surprise and a kind gift from the generally evil credit card companies.

Kudos to AMEX. I’d imagine the increases spending on the credit cards will outweigh the costs paid out to iPhone adopters… which makes this a pro marketing move.

My name is Greg Picarello. I live in good old New Jersey (no, we don’t say Joisey). I am an internet marketing professional that speaks fluent Business, Marketing, and Techie.

This blog will be the home of my deepest and inner most secrets… or maybe just stuff about marketing, business, tech, and entertainment. Hey, that’s what I like. So, if you plan on continuing to read, you should have some interest in that also. Otherwise… Peace!

By the way - if you were wondering what the name of this blog means:

  • You’re obviously not a geek that used to play Dungeons & Dragons or other roleplaying games.
  • You’ll have to go look it up yourself. Here’s a Wikipedia entry with a quick overview of D&D alignment achetypes such as Chaotic Neutral.

Anyhow. Content to come, now that I finally have this Wordpress theme (almost) modded to my liking!