http://www.chaotic-neutrality.com Internet Marketing, Business, and Technology Blog by Greg Picarello Tue, 01 Jul 2008 13:48:48 +0000 http://backend.userland.com/rss092 en A few weeks ago, the Spore creature creation software and sharing platform (by Electronic Arts) became all the rage. It allowed anyone to download the application, customize their monster, and upload and share the creation with the world. Creative users came up with lots of funky little Pixar-esque creatures. ... http://www.chaotic-neutrality.com/2008/07/01/spore-porn-sporn-user-generated-content-gone-awry-but-still-highly-entertaining/ I am often amazed by how many companies miss out on the opportunity to build fundamental search engine optimization practices into their website redesign projects. In my experience, there is almost always a focus on: creative design and layout professional copy written content web development and launch It saddens me because online marketing tactics ... http://www.chaotic-neutrality.com/2008/06/25/search-engine-optimization-and-website-redesigns/ I posted a guide to installing and configuring WordPress a while back. It happens to be a post that gets a decent amount of traffic for me. If I could go back in time (which I might do by updating the guide in the near future), I would reaffirm how ... http://www.chaotic-neutrality.com/2008/06/18/wordpress-automatic-upgrade-plugin/ Mentos launched a viral campaign last month that is pretty cute. It uses flash as the delivery system and combines some nice video sequences, 3D animations, and an interactive Mortal Kombat-esque kiss battle game to get the job done. I thought the video was well done even if the game was a ... http://www.chaotic-neutrality.com/2008/06/12/viral-marketing-mentos-kiss-fight/ After much speculation and rumor build up for the last couple months, anal overlord of the world, Steve Jobs, finally broke the silence and announced the next version of the iPhone -- the 3G version! The news of the 3G iPhone is definitely cool. The EDGE network sucks for loading ... http://www.chaotic-neutrality.com/2008/06/10/technology-get-your-3g-iphone-on-july-11-2008/ I've never been a big fan of paid search engine marketing. All too often, I encounter companies that think that all they have to do is set a Pay Per Click budget and it will magically drive relevant traffic, bolster conversions, and be profitable. Unfortunately, as with most marketing tactics, ... http://www.chaotic-neutrality.com/2008/06/04/paid-sem-ruin-your-ppc-campaigns-with-these-mistakes/ An important SEO tactic that should be used for on-site content formatting revolves around the proper usage of HTML Heading Tags. Heading tags are important because page headings serve as a great indicator of what a given page is about. If you go to a page that has a heading of ... http://www.chaotic-neutrality.com/2008/05/22/seo-basics-how-to-use-heading-h1-h2-tags-properly/ The new "Say Yellow to the Future" campaign represents a natural evolution of Yellowbook's brand and its goal to help local business remain visible and accessible in an e-commerce society. After reading the excerpt above from a Yellowbook press release, I did some searching and stumbled upon the Say Yellow to ... http://www.chaotic-neutrality.com/2008/05/20/interactive-marketing-yellowbooks-say-yellow-to-the-future-campaign/ This will be the first of many posts detailing various tactics that can and should be employed on your website in order to augment your Search Engine Optimization efforts. It always amazes me to do a "View Source" on various websites that I encounter in my interweb travels. You ... http://www.chaotic-neutrality.com/2008/05/13/seo-basics-the-title-tag-and-its-effect-on-search-engine-optimization/ Today marks the beginning of the third week in my new position at Ignite Health. (I'll blame the inactivity of this site on that!) I am quickly becoming entrenched in the SEO side of our business and will be slowly getting involved in the PPC/Paid Search side. Even though I ... http://www.chaotic-neutrality.com/2008/05/06/joining-a-new-team-ignite-health/