This will be the first of many posts detailing various tactics that can and should be employed on your website in order to augment your Search Engine Optimization efforts.
It always amazes me to do a “View Source” on various websites that I encounter in my interweb travels. You would be surprised at how many sites do not use the basic, but poweful, HTML Title Tag to its fullest.
The HTML Title tag is extremely relevant and important to your Search Engine Optimization success. This single tag carries significant weight with the search engines and also allows you to control the headline of your site when it is listed in the Search Engine Results.
Let’s take a quick look at some best practices to guide the Title Tag:
The TITLE tag must appear in the HEAD section of each page of your site. It should:
- be descriptive of the current page of your site
- be unique and relevant to the content contained on the page
- use your site’s keywords whenever possible
In the Search Engine Results, the Title that displays is limited to between 60-70 characters in Google. You can still have a longer title*, but it will not display in the results.
*Note: One word of caution with Titles is to be careful not to cram it full of too many words/keywords or it will lose its relevancy in the eyes of the search engines.
<TITLE>Greg Picarello - Internet Marketing Manager</TITLE>
The Title Tag is one of the quickest and most effective ways to start fine tuning your SEO.
I recommend taking a hard look at your site and making sure you are utilizing your titles to their fullest.
