In an extremely interesting case of good will, American Express has refunded part of the difference to early iPhone adopters. In my personal case, this credit was for $214.00, or $107.00 per iPhone purchased. Couple this with the $100 iPhone Apple store credit and it is basically like my early adopting self got the iPhone at release AND paid the new lower price. Well, more or less anyway.
What is even more interesting is that AMEX customer service reps explained that the Buyer Purchase Protection didn’t really apply to the iPhone purchases, but that they were considering making a special allowance for its cardholders.
The end result? I’m $214.00 richer than I was a few weeks ago. And, I’m sure as hell going to use my American Express card more often because of this good will and their ungodly awesome customer service. Their service always goes above and beyond and I’m pretty sure they would take a bullet that was meant for me, in order to keep me happy and keep me spending on their lines of credit.
All in all, a great surprise and a kind gift from the generally evil credit card companies.
Kudos to AMEX. I’d imagine the increases spending on the credit cards will outweigh the costs paid out to iPhone adopters… which makes this a pro marketing move.
