Man. I can’t believe I missed out on the Will It Blend? video series for so long. I feel shame for having been in the dark about one of the most fun viral campaigns that I have seen.
BlendTec, an industrial strength blender manufacturer, decided to have a short video segment where they demonstrate the power and efficiency of their blenders. The CEO of the company pops on the screen, has some corny comentary, and then commences the flat out annhilation of whatever item is on the agenda for the day.
Hockey Pucks? Sure. Bag of Glass Marbles? No problem. Brand new iPhone? Boom. Splat.
The results are pretty impressive and highly entertaining. Plus, the company claims to have had a substantial lift since beginning the campaign.
The company has even started branding Will It Blend merchandise — t shirts and dvd videos — for the fans to purchase.
Simple, Interesting, Fun, and… Profitable! That’s the way to do it!
